Vídeos 4 Novembro, 2008

Tendências

Ben Hourahine, Leo Burnett Londres: Future trends in advertising

Marcas

Russell Davies: The size of brands

Kevin Roberts: Zeitgeist Europe 2007

Novos contextos de comunicação

Kevin Roberts: The vision of future comunications

Kevin Roberts: Ideas as currency of the future

Convergência

Henry Jenkins @ Google Talks – Convergence Culture

Henry Jenkins – Palestra na University of Southern California – “Learning and playing in an age of participatory culture”

Criatividade

Content vs. context

Cibercultura

Henry Jenkins – Debate no Otis College of Art and Design – “Politics in the Age of YouTube”

Planejamento de Comunicação

Trecho de palestra de Russel Davies

Russell Davies on expertise

Russel Davies: “The web people really use”

Pais Fundadores

Leo Burnett: When to take my name off the door

David Ogilvy: A conversation about advertising

David Ogilvy: We sell or else